Legal
Terms of Service
Last updated: 25 June 2026
These terms tell you who we are, how we will provide products to you, what to do if there is a problem, and other important information. Please read them carefully before placing an order. By placing an order you agree to be bound by these terms.
If you do not agree to these terms, please do not use our website or place an order.
1. Who we are
This website at breathebetter.io ("the site") is operated by BREATHEBETTER.IO LTD ("we", "us", "our"), a company registered in England and Wales.
- Company number: 16544534
- Registered office: 86-90 Paul Street, London, EC2A 4NE
- Contact email: support@breathebetter.io
You can reach us at the email address above for any question about your order or these terms. We aim to reply within two working days.
2. These terms
We may update these terms from time to time, for example to reflect changes in the law or in how we operate. The version that applies to your order is the version published on the site at the time you placed it. If a change affects an active subscription, we will give you reasonable notice before it takes effect, and you may cancel the subscription if you do not accept the change.
3. Who can order
You may only place an order if you are at least 18 years old and are resident in the United Kingdom. By placing an order you confirm that this is the case. We currently sell and deliver to addresses within the United Kingdom only, unless we state otherwise at checkout.
4. Our products
Our products include a reusable magnetic nasal breathing device and its single-use adhesive tabs, mouth tape, a pillow mist, and bundles and kits made up of these items. Some products are offered in three colourways (Ivory, Caramel and Terracotta).
The images and descriptions on the site are for guidance. Colours may appear slightly different on your screen, and packaging may vary. The single-use adhesive tabs are intended for one use only and should not be reused. The reusable device is intended to be used with fresh adhesive tabs.
We may change or withdraw products, or update product information, at any time. This will not affect orders we have already accepted.
5. How a contract is formed
Placing an order is an offer by you to buy the products in your basket. We will send you an order acknowledgement when you complete checkout, but this is not acceptance of your order.
A binding contract is formed only when we send you a dispatch confirmation telling you that your products have been sent. If we are unable to accept your order (for example because a product is out of stock, because we have identified a pricing or description error, or because we are unable to take payment), we will tell you and will not charge you, or will refund any payment already taken.
6. Price and payment
All prices are shown in pounds sterling (GBP). We are not currently registered for VAT, so no VAT is added to your order. The price you pay is the price shown on the product page at the time you order, plus any delivery charge, which is shown to you in full before you confirm payment. There are no hidden fees.
Payment is taken securely through our payment provider, Stripe. We do not see or store your full card details. By submitting payment you confirm that you are authorised to use the payment method.
We try to make sure all prices are correct. If we discover that a product was wrongly priced before we accept your order, we will contact you to ask whether you wish to continue at the correct price or cancel, and we will not dispatch until you confirm.
7. Delivery
We aim to deliver within the timeframe set out on our Shipping page. Delivery times are estimates and are not guaranteed. We will deliver within 30 days of the contract being formed unless we agree a different time with you.
A product is your responsibility from the time it is delivered to the address you gave us. You own a product once we have received payment in full.
If no one is available to take delivery, the carrier will leave a note or follow its standard process. If delivery is delayed by an event outside our control, we will contact you and take reasonable steps to limit the delay.
8. Subscribe and save
We offer an optional subscription for adhesive tab refills. The current terms of that subscription are:
- A 20% saving on adhesive tab refills, billed at £12 per month.
- A recurring contract that renews automatically each month until you cancel it.
- Payment taken through Stripe on or around the same date each month.
Auto-renewal. When you start a subscription you agree that we may take a recurring monthly payment from your chosen payment method until you cancel. The subscription continues, and you continue to be charged, until cancelled.
How to cancel. You can cancel your subscription at any time by emailing us at support@breathebetter.io (or through your account or customer portal, if available to you). To stop the next payment, please cancel at least two working days before your next billing date. If you cancel, you keep access to any refills already paid for, and you will not be charged again. Cancelling a subscription does not by itself entitle you to a refund for a payment already taken, except where the law gives you that right (see sections 9 and 11).
Price changes. If we change the price or terms of the subscription, we will give you reasonable notice in advance. You may cancel before the change takes effect if you do not accept it.
Your initial cancellation right. Starting a subscription is a distance contract, so the 14-day cancellation right in section 9 applies to it. See section 9 for how that works with goods that have been opened.
9. Your legal right to change your mind (14-day cooling-off period)
Because you are buying online, you have a legal right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 to change your mind and cancel, for most products, within 14 days, without giving a reason.
The cancellation period. For goods, the 14-day period runs from the day after the day you (or someone you nominate) receive the goods. For a subscription, it runs from the day after you receive the first delivery.
How to cancel. Tell us clearly that you wish to cancel before the 14 days end. You can email us at support@breathebetter.io, or use the model cancellation form at the end of these terms. You do not have to use the form.
Returning the goods. If you cancel, you must return the goods to us without undue delay and within 14 days of telling us. You are responsible for the cost of return postage unless we tell you otherwise. Please keep proof of postage.
Your refund. We will refund the price you paid, together with standard delivery (we do not refund any extra you paid for a faster delivery option). We will make the refund within 14 days of receiving the goods back, or within 14 days of you providing proof that you have sent them back, whichever is earlier. We may reduce your refund to reflect any loss in value of the goods caused by handling them more than was necessary to check them.
Important exception for hygiene products. The law says the 14-day right to change your mind does not apply to sealed goods that are not suitable for return for health or hygiene reasons once they have been unsealed after delivery. Because our nasal device, adhesive tabs, mouth tape and pillow mist are personal-use hygiene products, this exception can apply to them once the sealed packaging has been opened. This does not affect your rights if a product is faulty (see section 11), and it is separate from our 30-night guarantee in section 10, which is more generous.
10. Our 30-night guarantee
In addition to your legal rights, we offer a voluntary 30-night guarantee so you can try the product properly. This is a promise we choose to make, and it sits on top of, and does not replace or reduce, your legal rights under sections 9 and 11.
The full terms of the guarantee, including how to claim and any conditions, are set out on our Refund page. Where our guarantee gives you more than the law requires, the guarantee applies.
11. If there is a problem with a product
We are under a legal duty to supply products that match their description, are of satisfactory quality, and are fit for purpose. Your rights under the Consumer Rights Act 2015 are not affected by anything in these terms.
In summary, if a product is faulty or not as described:
- Within 30 days of receiving it, you have the right to reject it and get a full refund.
- After 30 days and within six months, we will usually repair or replace it. If a repair or replacement is not possible or does not fix the problem, you may be entitled to some or all of your money back.
If you think there is a problem, please contact us at support@breathebetter.io with your order number and a description of the issue, and where helpful a photo. We will explain the next steps.
12. Health, safety and use
Our products are general wellbeing products. They are not medical devices, and nothing on the site or in these terms is medical advice or a claim to diagnose, treat, cure or prevent any condition.
- Read the instructions supplied with each product and use it only as directed.
- The device uses magnets. If you have a pacemaker, an implanted medical device, or any other condition that magnets may affect, speak to a healthcare professional before use, and keep the product away from such devices.
- Mouth tape is not suitable for everyone. Do not use it if you have a breathing or sleep condition (for example sleep apnoea), nasal congestion, a cold, or have consumed alcohol or anything that affects your breathing, and speak to a healthcare professional first if you are unsure.
- Stop using any product and seek advice if you experience irritation, discomfort or any adverse reaction.
- Keep all products, magnets and small parts away from children and pets. Magnets and small parts can be a serious hazard if swallowed.
If you are pregnant, have a medical condition, or are caring for a child, please consult a healthcare professional before use.
13. Reviews and content you submit
If you submit a review, photo or other content, you confirm it is your own honest opinion and experience and that you have the right to share it. We do not publish fake or incentivised-but-undisclosed reviews, and we do not edit reviews to change their meaning. We may decline to publish, or may remove, content that is unlawful, misleading, offensive or off-topic. By submitting content you give us a non-exclusive, royalty-free licence to use it in connection with the product and our marketing, and you can ask us to stop using it.
14. Our website and intellectual property
The site and its content, including text, images, logos and design, belong to us or our licensors and are protected by law. You may use the site for your own personal, non-commercial use. You must not copy, reproduce or exploit any part of it for commercial purposes without our permission, and you must not misuse the site or attempt to interfere with its security.
15. Our responsibility for loss or damage
We do not exclude or limit our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud, or for any matter where the law does not allow liability to be excluded, including your statutory rights as a consumer.
We are responsible for loss or damage you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill. We are not responsible for any loss or damage that is not foreseeable, or for losses connected with any business use you make of a product, as our products are supplied for domestic and private use only.
16. Events outside our control
We are not responsible for delays or failures caused by events outside our reasonable control, such as severe weather, carrier failures, or interruptions to power or communications. If such an event happens, we will contact you as soon as we can and take reasonable steps to reduce its effect. If the delay is significant, you may contact us to cancel and receive a refund for any products paid for but not received.
17. Privacy
We handle your personal information in line with our Privacy Policy, which explains what we collect, how we use it, and your rights under UK data protection law. Please read it alongside these terms.
18. Complaints
If you are unhappy with a product or our service, please contact us first at support@breathebetter.io so we can try to put things right. We take all complaints seriously and aim to resolve them fairly and quickly.
19. Governing law and where you can bring a claim
These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland, you can bring legal proceedings in respect of the products in either the courts of your home nation or the courts of England and Wales. If you live in England or Wales, proceedings may be brought in the courts of England and Wales.
20. How to contact us
You can contact us about anything in these terms by email at support@breathebetter.io, or by writing to us at BREATHEBETTER.IO LTD, 86-90 Paul Street, London, EC2A 4NE.
Model cancellation form
You do not have to use this form, but you may complete and return it to us if you want to cancel a contract under section 9.
To: BREATHEBETTER.IO LTD, 86-90 Paul Street, London, EC2A 4NE, support@breathebetter.io
I/we hereby give notice that I/we cancel my/our contract of sale of the following goods:
- Order number:
- Ordered on / received on:
- Your name:
- Your address:
- Date:
- Signature (only if sent on paper):